Facebook and Social Media – The Next Marketing Opportunity

Marketing as an activity is all about reaching the right customers with the right products, and the result sought is delighted customers who are more than willing to open their purses wide enough to boost your revenues. For many years, marketers stalked their target customers through various means and by trying to get their message across to spread awareness about their wares.

Traditional Means of Communication

Traditionally, marketing communications were conducted via print, broadcast and such traditional media through disruptive advertising, where advertisements appear in between the content of interest for the customer.

Traditional media does give a large reach to a marketer with its programming of mass appeal. However, the wastage is equally high, since a large portion of the audience would belong to a different segment than the one that is to be targeted by the marketer.

Enter Social Media and the Internet

The revolution stirred by the internet as a medium took place because of the fact that it is highly personalized and provides more content on-demand than any other available medium. Social sites proliferated far and wide in their usage for a few simple reasons:

The power to create and distribute content is equally available to every user, irrespective of him/her being a customer or a marketer. In the earlier forms of media, that power rested with the editorial staff of the channel or the advertiser, but hardly ever with the user.
The medium is completely personalized, and a user can create or join groups and further create content based on what he/she likes.
Opinions are free and fair. This is one reason why social media is of utmost concern to marketers, since buying decisions are no more influenced as much by advertisements. The traditional word-of-mouth marketing approach has grown leaps and bounds on social networks.

Facebook – At the Center of Social Media

With 500 million (and growing) unique users worldwide, Facebook is the number one social networking site in terms of activity and subscriptions. What started as a garage initiative by Mark Zuckerberg has now become the biggest phenomenon on the internet.

A user interface that allows for quick communication and the ability to create fan pages and groups at the click of a mouse button are what make Facebook extremely popular. Another important reason for its immense popularity is the wide variety of social applications that have been developed and made available within the Facebook environment.

These applications can allow users and friends to do joint activities like playing games that run endlessly, sharing photos, videos, and web links, and many more.

How does this help a marketer?

Traditionally, media plans were drawn to include television channels, publications, or any other media that can grab maximum eyeballs and effectively reach a selected target audience. The science of segmentation and targeting has become only more accurate in the case of social media.

Facebook provides a wide variety of avenues to communicate with the audience, which opens up an entirely different world of possibilities to have a fruitful dialogue with customers. Some of these methods used popularly by marketers are:

Advertising: The first opportunity, which is the most obvious one, is advertising on Facebook. The difference, however, is the fact that you can create your own advertisement in a matter of minutes and also specify the details of your target group in terms of demographics and types of discussions where you want your advertisement to appear.
Fan Pages: Facebook allows every brand, as well as individual users, to create fan pages for their favorite celebrities and their own homegrown businesses. Large brands have also created their official pages on Facebook that have a huge, immediate fan following around the world. The fan page has immense utility to convey first hand information about the brand and also to collect immediate and frank feedback from your customers.
Branded applications: One of the most effective ways to engage a user toward your brand is by creating an application; this could be a game or a contest, with your branding coming across subtly through it.

What makes Facebook even more exciting is the way it allows you to target your communication sharply just to the customer segment you want to attract. It also provides analytics and page insights that give good feedback and measurement on the activity done.

The options provided by Facebook can be creatively explored and used judiciously for bringing about maximum benefits to any brand.

However, while doing all this, you need to be aware of the fact that customers have an equal say and have the ability to respond immediately to any of your actions with a thumbs up or a thumbs down. Availing the service of a social media consultant to work out a social media strategy may be required so that your efforts will not be in vain.

Get more information here for the best Facebook training available by clicking here:

Hello friends,

So what did you do today to grow
your MLM Business?

What did you do yesterday?

Hmm. Did you think about it or
actually do something?

Something that would generate a lead
or conversation? Well did you?

This is really a simple concept but the
bottom line is that all we are about is
having people take a look at what we do…
period end of story.

Not brain surgery. Not getting ready to get ready.
No excuses. This ain’t kindergarten.

It’s BIG freaking business and unless you treat it like
that you won’t have much success if any.

So here’s one thing I did today that is clearly
an action that will bring me free leads..

This is just a small part of the strategic MLM Training
we give to our team.

I wrote an article. Took me maybe an hour
to complete post and submit to Ezine Articles.

It’s free and once it is approved I will probably
wind up on page #1 of Google and stay there
for years! Hmm.. One hour..years…FREE leads.

I kinda of like that. Well, DUH.

Now if you went through our team trainings
you would know this and have more leads
coming your way. Simple…but… you need to get
off your butt and freakin do it consistently.
(Me too)

Now here is a MAJOR, MAJOR tip.

Since everyone in our industry has been
Google slapped OPPORTUNITY for page
#1 with new content is almost certain if you do
your keyword research as we teach which again
is simple when you follow our Cash Flow Central
Team training’s.

And here’s the biggie. YOU WILL HAVE
little competition as the PAID ads for the MLM Industry
have virtually disappeared which makes
organic free listings, which by the way get more
traffic than paid advertising sitting there like
a cream-puff waiting to be eaten.

Do you know that the #1 position in organic
traffic on Google gets about 42% of ALL
clicks!! 43%!

FREE-FREE-FREE-FREE-FREE.

So lets do some math. Lets say you do
one article a week and it sucks.
(But you can always find someone to write one
for you anyway.)
And this crummy article gets only 25 reads.

So 25 X 52= 1300 readers for free per year.

1300 people will see a link to your website
if no-one ever reads that article again..(Unlikely)

What if you did 2 articles a week, that’s over 2500
potential customers a year!!

And that’s just article marketing.
What about video or press releases?

What if you did one of each a week?

Staggering, and the best part is that
when you do this you carve out PERMANENT
real estate on the Internet for

FREEEEEEEEEEEEEEEEEEEEEEEE…

Oh did I say free?
Did I say 1000′s of eyeballs reading your message
a year?

Did I say cha-ching?

And if you do some really neat content and
people like it well..
Here’s an example I picked at random.
This guy wrote an article called..

“How to Make Money Whether You Have a Job Or Not”
and here are his views:

This article has been viewed 568 time(s).
Article Submitted On: April 17, 2010

So if you would like to learn more about
how you can generate tons of MLM Leads
and have a paycheck with lots of zeros
to the left of the decimal point check
us out here or subscribe to the right
and get The Cash Flow Professor’s hot tips.

I share this email I received
today from Jonathan.

I suggest you read it then
shoot on over to grab some
great information.

Jonathan is 26 and already an
Internet millionaire doing Exactly
what you wish you were doing

So grab this quality stuff and learn
some secrets.

Here’s his note then follow the links.

>>>>>>>>>>>>>>>>>>>>>>>>>>

Thankfully I study the RIGHT
mentors & have been blessed
to learn from many smart people
throughout my career.

Early on when I was getting started
building my business on the Internet
I was listening to some trainings from
a man named “Perry Marshall”.

Perry so happens to be one of the
world’s leading experts on google
adwords, & all around marketing
mastery.

He mentioned something in a call
one time that I took VERY literally.

He said, one of the fastest ways
to put MONEY in the bank right
now is to actually bring on your
own consulting clients.

You might have NEVER even
thought of this before, but guess
what, your SKILLS & K NOWLEDGE
is actually worth something to other
people… in the form of them paying
you money for consulting.

Now, at the time I didn’t have many
big stats to throw up, or even much
in the form of business mastery or
even many different skill sets…

…But I didn’t let this “Normal” insecurity
most people have of doubting themselves
& how much they have to offer stop me.

Instead, I thought to myself…

“Well, I HAVE started generating about
10-15 leads per day for my business, &
I HAVE started signing people up in my
company strictly from the Internet…

…Even though I haven’t made a super
amount of money, I wonder if other people
would be interested in me personally
showing them at least how to do this much.”

So with that thought in mind… I wrote a
sales page for a mini website selling my
first “Consulting” package.

I charged my first client ever $550, (haha,
unfortunately prices have gone way up
my friends) who was just a random lead
I had generated on the Internet, & he
GLADLY paid it with GLEE for me to
personally help him with his business.

I thought to myself… “No Kidding,
thinking outside the box WORKS.”

I then proceeded to make over 50k my
very FIRST year of taking on consulting
clients, and stopped when I had more
money in the bank than time.

But about two years ago, using some of
the principles in the “M.LM Launch Formula”
I’ve been sharing with you, I actually made
over 50k in under an HOUR, yes you heard
that correctly under an HOUR, taking on a
group of high paying consulting clients.

If you were thinking it’s revolutionary for
your business just to start “Thinking” about
taking on clients who will pay you for the
knowledge you are learning RIGHT NOW…

…Wait until you see what happens when
you ‘coat’ these strategies with the “Launch
Formula”. It’s seriously ANOTHER level.

With that being said… If you haven’t watched
the 3rd video of our Launch Formula series
yet, I highly recommend you do so NOW…

“Launch Formula” Income Strategies”

In today’s video I teach you about the MANY
ways you can diversify your income using
the “formula”.

This is seriously a MUST watch video, in
a MUST watch series. Take the time to get
caught up on all the videos if you haven’t
already… because tomorrow morning I am
going to be releasing the DETAILS of our
full “M.LM Launch Formula” coaching program…

…And I can GUARANTEE I’m going to shock
this industry. Watch today’s video now, and
I’ll be back to teach you more soon.

See you tomorrow…

Dave Dauber begin_of_the_skype_highlighting     end_of_the_skype_highlighting

P.S. Seriously… the power of just ONE IDEA
for your business is enough to radically alter
most people’s lives.

Had I not heard that “ONE” idea about putting
money in the bank now from taking on consulting
clients… I might not be where I am today.

I have example after example of stories just
like that. NEVER underestimate the power
of just one idea in your business.

And now I’m going to teach you the most
revolutionary & powerful ideas that have been
shared in our industry BAR NONE this entire
year. Enjoy…

“Launch Formula” Income Strategies”